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september 2022
Welcome to DoodlesTok, a world of colors and imagination. The idea was to create a series of AR filters inspired by the successful Doodles brand.
To create this project, we studied their target and the TikTok filters that had the most impact. Then, we created the strategy based on the «DoodlesTok» concept, and opened an account.
Two colorful animated filters that transform any video into a magical world.
We used Adobe Illustrator for the initial sketch and illustration. After that, we animated it in Adobe After Effects and then coded and developed the final results in Effect House, TikTok’s AR effects platform.
Effect House is the newest TikTok’s AR tool to create and share high-quality augmented reality filters on their platform. In there, we builded and coded the effects and their interactions with the users.
We used the Segmentation effect for the backgrounds and Head & Face trackers for activate the filters when doing certain movements.
As soon as we posted it, the filters smash it: thousands of users used them and had fun with it.
