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DOODLES

TikTok AR Filters

INSIGHT

Strategy

TikTok AR Filters

Concept, design & development

september 2022

Welcome to DoodlesTok, a world of colors and imagination. The idea was to create a series of AR filters inspired by the successful Doodles brand.

Strategy

Reach the masses

To create this project, we studied their target and the TikTok filters that had the most impact. Then, we created the strategy based on the «DoodlesTok» concept, and opened an account.

RESULTS

Colorful Videos

Two colorful animated filters that transform any video into a magical world.

TOOLS

Adobe & Effect House

We used Adobe Illustrator for the initial sketch and illustration. After that, we animated it in Adobe After Effects and then coded and developed the final results in Effect House, TikTok’s AR effects platform.

EFFECT HOUSE

The process

Effect House is the newest TikTok’s AR tool to create and share high-quality augmented reality filters on their platform. In there, we builded and coded the effects and their interactions with the users.

 

We used the Segmentation effect for the backgrounds and Head & Face trackers for activate the filters when doing certain movements.

ANALYTICS

What’d we
accomplished?

As soon as we posted it, the filters smash it: thousands of users used them and had fun with it.