online and offline communication

45 by director

CLIENT

45 by Director

CLIENT

45 by Director

 

COUNTRY

Chile

 

AREA

Hotel Business

FOCUS

Online and offline communication

COUNTRY

Chile

AREA

Hotel Business

FOCUS

Online and offline communication

AN ELEGANTLY BOLD WORLD

The aim was to relaunch the hotel after its remodelling. To do so, we created a brand personality appropriate to the target, where the concept Elegantly Bold was born. From it, a marketing strategy was developed in the online world and an identity within the hotel, with printed pieces.

DEVELOPED PARTS

INCREASE IN ONLINE TRAFFIC

NEW PARTNERSHIPS

SOLUTION

 THE PROCESS

UNDERSTAND THE

AUDIENCE

The main piece of the hotel is a four minute commercial based on the Elegant Bold concept, with short capsules for social media. It was scripted and produced with the aim of showing not only all the hotel’s facilities and amenities, but also its values and personality.

As a creative agency, we developed the brand personality, design and web development for their new website with links to their online reservations, a digital marketing strategy where we worked with the conceptualization of the content, the Instastyling of their network and the LinkedIn strategy to prepare their launch.

In the off-line world, we created all the promotional material and graphic design, stationery and signage for the facilities, as well as the management of alliances, which put 45 by Director on the cover of one of the most recognized magazines in the industry.
We also created programmable material such as pens, lettering and even a rubber duck.