Integral online communication

Casa Lima

CASA LIMA is a brand of sustainable handmade design and accessories, based in Los Angeles, California. Inspired by the art and culture of Latin America, this brand offers a variety of accessories that don’t harm the planet and at the same time help communities in need.

Client

Casa Lima

Client

Casa Lima

 

Country

USA

 

Area

Accessories

Focus

Integral online communication

Country

USA

Area

Accessories

Focus

Integral online communication

EMPOWERMENT, SUSTAINABILITY & THANKFUL DESIGN

The global change and impact that the women’s empowerment and the searche for more sustainable methods are generating does not go unnoticed. From Croing we have proposed to design and develop a web page complemented with a creative strategy in Social Media to achieve greater reach.

e-commerce

social media post

SOLUCIÓN

 The Process

CONCEPTUALIZE THE BRAND

The conceptualization process has allowed us to find three key concepts for the development of brand communication and marketing: women’s empowerment, sustainability and Thankful design.

The concepts have been present in the development of communication strategies and in the management and implementation of creative Social Media content. During the first weeks, the brand’s new strategy was launched with content and posts focused on the value and recognition of the brand. Over the following weeks, we aimed to generate a greater approach with the audience, by highlighting the three concepts mentioned about the global situation.

The development and design of the web page and the different creative resources such as videos, illustration and gifs created for CASA LIMA, have generated a great engagement with the target audience.