Branding and UX/UI design

MOVELER

Moveler is a mobile app by the Show Travelers company that shows the different locations around the world where famous movies and series have been filmed. This way the users are invited to be the star of their own adventure.

Client

Moveler

 

Country

Argentina

 

Area

Entertainment

Focus

Branding and UX/UI design

Client

Moveler

Pais

Argentina

Area

Entertainment

Focus

Branding and UX/UI design

BE THE STAR OF YOUR OWN ADVENTURE

A great app must be accompanied by a great communication and design. From CROING we developed the branding for Moveler including the naming, logo, app design UX/UI design and experience) and a motion graphics video. To then developed the launch campaign through interactive stories.

interactive stories

motion grpahics videos

brand name

brand book

SOLUTION

 Process

WE DISTINGUISH OURSELVES

OR WE BECOME EXTINCT

Our client came to the agency looking for a motion graphics video, however, from our experience and perspective we advised them to start a rebranding process that included naming, colors, logo, shapes, typography, etc. It is about conceptualizing the brand until the brand’s personality and identity is created. This involve generating new sensations to whoever comes across Moveler.

Once the branding was done, we continued with the app design. The design and functionality focused on providing a pleasant and easy to use user experience. The UX/UI design is fundamental to make an app attractive, interactive and responsive to the audience’s needs. If the user feels lost as soon as he/she opens a page or an app, he/she will probably not come back and we will lose him/her.

Finally, having gone through both steps, a motion graphics video was designed as requested by the client at the beginning. The interesting thing about this experience was that the branding strategy led us to develop much more than a video. We built Moveler’s graphic identity, that is an intangible value that must be strengthened every day to keep the brand alive.