— Marketing and Communication Strategy
Nuuv
Nuuv is a global provider of electric scooters that wants to reinvent urban mobility by caring the environment through the design and production of sustainable scooters.
Client
Nuuv
Client
Nuuv
Country
Argentina
Area
Transport
Focus
Programatic + Social Media
Country
Argentina
Area
Transport
Focus
Programatic + Social Media
THE EVOLUTION OF URBAN MOBILITY
Nuuv seeks to position itself in Argentina as a leader in the sale of electric scooters. To make a lead magnet and later a strong engagment with the audience, we had designed and developed purchasing strategies alongside the creation of creative content for Social Media
LANDING page
SOCIAL MEDIA POST
ADS
— THE PROCESS
LEAD MAGNET: FROM STRANGERS TO CLIENTS
Besides, we sought to keep reaching and limiting Nuuv’s audience. The first step consisted of programmatic purchase strategies that aimed to reduce the range only to potential interested people and/or buyers. This purchase over time becomes intelligent and, considerin the city, online behavior and the schedules that the target manages, it automatically assigns strategic spaces online for the advertisement on the web
Regarding the landing page, it was designed to complement the above strategies and to generate leads through a contact form as soon as you enter into the web page. Once the contact is generated, an email is sent with all the information about the prices of the different models, the general characteristics of the scooters, etc. The landing page is used to offer clear information and to generate a quick contact.