Marketing and Communication Strategy

Nuuv

Nuuv is a global provider of electric scooters that wants to reinvent urban mobility by caring the environment through the design and production of sustainable scooters.

Client

Nuuv

Client

Nuuv

 

Country

Argentina

 

Area

Transport

Focus

Programatic + Social Media

Country

Argentina

Area

Transport

Focus

Programatic + Social Media

THE EVOLUTION OF URBAN MOBILITY

Nuuv seeks to position itself in Argentina as a leader in the sale of electric scooters. To make a lead magnet and later a strong engagment with the audience, we had designed and developed purchasing strategies alongside the creation of creative content for Social Media

LANDING page

SOCIAL MEDIA POST

ADS

SOLUTION

 THE PROCESS

LEAD MAGNET: FROM STRANGERS TO CLIENTS

We started the process by launching a brand positioning campaign in different social networks, especially on Instagram and Facebook. Through different posts, especially the 3D post, we managed to capture the target’s attention.

Besides, we sought to keep reaching and limiting Nuuv’s audience. The first step consisted of programmatic purchase strategies that aimed to reduce the range only to potential interested people and/or buyers. This purchase over time becomes intelligent and, considerin the city, online behavior and the schedules that the target manages, it automatically assigns strategic spaces online for the advertisement on the web

Regarding the landing page, it was designed to complement the above strategies and to generate leads through a contact form as soon as you enter into the web page. Once the contact is generated, an email is sent with all the information about the prices of the different models, the general characteristics of the scooters, etc. The landing page is used to offer clear information and to generate a quick contact.