Possibly it’s the type of audience you’ll encounter if you redirect your communication and strategy to digital platforms. Although they are true digital natives, they are great critics of everything that happens on and through the platforms and social networks. Knowing their interests concerns and needs can be useful for your planning.

They are the first full-mobile generation: they use their smartphones to stay connected and informed all-day, they are attracted to always-on content, they feel more confident with online communication and preferably through images or emojis. The great innovation and technology of mobile devices allows GenZ to perform most of their activities online being streaming and gaming their highlights of the moment.

Centennials have started to play an increasingly relevant role in e-commerce, some of them already have economic independence and therefore make their own purchasing and consumption decisions. It is interesting to note that centennials look for value over price in what they buy and that their purchases are influenced by friends or acquaintances rather than by public figures.

They are, so far, the generation with more concern and occupation in their health and wellbeing, whether physical, mental and/or economic, that is why physical exercise has become a great interest in this group, along with personal and work ventures.

Seeing centennials as partners and collaborators, and not simply as consumers, helps us understand how the current digital ecosystem is structured and how relationships are built within it. If you manage to capture these axes properly, you will achieve the match with this audience.