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Ale's Highlights | Week 6: Mental Health x Powerade, CES 2025, New CEO at Ulta Beauty, and Ken Doll Gifts.

After a few days off, CROING l Creative Agency is back recharged and ready for a year full of opportunities ✨


From the special Christmas gift I gave my brother-in-law and nephew, to the importance of Mental Health x Powerade, the introduction of Camila (our Head of Strategy), the incredible highlights from CES, and the exciting news of a new female CEO at Ulta Beauty, we’ve kicked off the year with everything we’ve got.


Let these highlights inspire your 2025 🚀

 

I gifted Ken dolls to my brother-in-law and nephew...

... and it became more than just a thoughtful present, it turned into a moment of reflection on creativity, nostalgia, and the power of timeless gifts 🎁


 

The Athletes Code—an absolute game-changer that’s putting athletes' mental health front and center.

In a world where the “win at all costs” mentality often reigns supreme, Powerade bu The Coca-Cola Company is flipping the script with a revolutionary contractual provision that lets athletes take those oh-so-needed mental health breaks without fearing for their sponsorship deals. This isn't just a nod to mental health; it's a standing ovation! 🙌🏻


 

Meet Camila Lessire Briceño , the queen of assertive communication and the heart behind CROING l Creative Agency Strategy team.

Her passion for learning drove her to specialize in Planning & Strategy, and today, she leads a brilliant team that is both data and human-centric, redefining the way we connect with audiences and giving our creative team all the keys to succeed 👏


🔗➡️ Know more about her 

 

CES 2025: Delta Air Lines’ Immersive Experience Shines

At CES 2025, Delta Air Lines captured attention with their bold immersive brand experience at the Sphere in Las Vegas. The airline showcased their legacy of innovation while revealing exciting future steps for air travel.


🔗➡️ Read more here!

 

Kecia Steelman is the new CEO of Ulta Beauty

Ulta Beauty has just announced Kecia Steelman as the new CEO, and this appointment also marks her new role on Ulta’s board of directors. 🚀

Steelman has been with the company since 2014, bringing years of leadership and expertise.

Let's celebrate it together here!


🔗➡️ Meet her here

 

And that’s a wrap for this week’s highlights!


If these insights sparked something for you, don’t forget to share this with your network or subscribe to stay tuned for the exciting updates we’re bringing in 2025.

Let’s make this year one of bold ideas, growth, and endless creativity! ✨







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