Surprised, excited, and deeply inspired by the launch of the Mars M&M'S x kate spade new york Capsule Collection! This collaboration perfectly captures the magic that happens when two distinct worlds—candy and fashion—come together through innovative thinking.
Projects like this remind us at CROING l Creative Agency why we’re passionate about helping brands push beyond the expected. M&M'S vibrant, playful identity paired with kate spade’s bold, joyful design creates something that’s not just visually striking but also incredibly fun and meaningful for consumers. This collection proves that creativity knows no boundaries, blending the delicious nostalgia of a beloved treat with the elegance of fashion.
The collaboration reflects the true power of cross-industry partnerships.
The possibilities are endless when teams think outside the box. It’s an inspiring reminder that even the most unexpected pairings, when done thoughtfully, can resonate in ways that go beyond traditional branding. The designers and marketers behind this project have taken risks, combining colorful fun with timeless style in a way that will delight both Gen Z consumers and beyond this holiday season.
Congrats to the teams involved for such an amazing project! Christi O'Brien Drew Davis Lily Akerman Georgie Feldman Marissa Beck Viola Jane Hwang Kerry Columbro Luz Jacome Lauren Jantz Nathaly Mucha Amanda Bopp
This is the kind of bold, imaginative thinking that fuels our work every day.
If your brand is looking for new, innovative ways to create impact, let’s talk!
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