We all know how Netflix’s Squid Game revolutionized TV when it first dropped, catapulting Korean content into mainstream global consciousness. But now, with the launch of Season 2, the show did it again—this time, for marketing. 💥
By partnering with iconic global brands like Duolingo, Xbox Game Studios Publishing, WhatsApp, Johnnie Walker SA, and DOS EQUIS, Netflix is creating an ecosystem where culture and marketing collide on a scale we’ve never seen before.
What’s powerful here is the way Netflix is fostering an inclusive, multicultural marketing strategy—brands from all over the world are collaborating in their own languages and cultural contexts, engaging with consumers in ways that are authentic and meaningful to each market. 🇰🇷🇺🇸🇲🇽
This is a game-changing move in the marketing world. Instead of traditional, one-size-fits-all campaigns, Netflix is tapping into the cultural fabric of each region, making sure that the excitement around Squid Game is felt everywhere—from the streets of Seoul to the digital spaces in Mexico City, Los Angeles, Japan and beyond. 🌍💬
As marketers, this is a massive reminder of the importance of cultural relevance in today’s globalized world. We’re no longer just selling a product or a service; we’re engaging with people on a deeper level—across cultures, languages, and shared values. Squid Game is proof that the future of marketing isn’t just global—it’s hyper-local.
What can we learn from this? The power of localization in global marketing—and how culture, when done right, can create a much stronger bond with your audience. 💡
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