Our incredible Head of Design & Innovation at CROING, was recently featured in Dossier, sharing her insights on advertising campaigns and global creativity that truly represent femininity.
- Alejandra Salazar
- Apr 8
- 1 min read
Ana highlighted Nike’s “You Can't Win. So Win”, a campaign that put women in sports at the forefront during the Super Bowl—Nike’s first time back in 27 years!
Why is it a big YES for representation?
🏆 Empowering Women in Sports – The campaign recognizes and celebrates female athletes, launching at a time when women's viewership and brand investment in female teams are at an all-time high.
🎤 Doechii as a Narrator – A groundbreaking choice! As a rapper in a historically male-dominated industry, she embodies breaking barriers—just like the athletes featured in the campaign.
🌍 Authenticity & Diversity – No stereotypes here! The campaign showcases real, powerful women in action, redefining what femininity looks like in sports.
Proud to see Ana and CROING’s vision being recognized for driving creative conversations that shape the industry and inspire meaningful change. 🚀
Check out the article in the comments! 👇
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I’m Alejandra Salazar, Founder & CEO of CROING Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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