Oversized Marketing or CGI?

At CROING l Creative Agency, we love doing both. I first saw a video of Glossier, Inc.’s activation and would SWEAR it was CGI—but it wasn’t. It was a massive Glossier bottle in #NewYork, where they gave an exclusive preview of their new fragrance before it launches at SEPHORA.

The experience was flawless—flowers, travel-size perfume samples, a chance to try the fragrance, and of course, a photo-op magnet for everyone around. Short lines, and the team was as sweet as always with Glossier!

A powerful IRL way to get people hyped about your product. What giant product should be next? Stay tuned—some literally big things are coming with our fav clients✨