Adidas

3D AR Filter

INSIGHT

Web Design & Development

Innovation Design

Socials

JUNE 2021

The applause, the support of the fans, a goal shout:
that’s the energy of the team.

But what happened during the pandemic when fans could
not meet in the stadium to cheer for their colors?

CONCEPT

These colors unite us

“These colors unite us” is a campaign developed in time for the America’s Cup 2021.

RESULTS

AR filter, website
 and digital assets

We designed a filter, a website and digital gifts to generate the interaction and engagement of soccer fans with the brand.

Credits

CLIENT

Adidas

SERVICES

AR Filter design & development, Social Media, Web Design & Development

TEAM

Anggie Salazar

Head of Metaverse & NFT Marketing

Ana Da Silva

Head of Design & UX

Natalia Sanguinetti

Art & Motion Director

Milagros Storto

Creative Director

Carolina Didulski

Project Manager

Fernando Micozzi

UI & Web Developer

Reebok