TikTok Marketing Experts confirm that it has become a great search tool, similar to Google search. Could the GenZ platform, with more than 3.5 billion downloads worldwide since its launch, become the new Google? 📲👀

Through the platform’s search engine, users can quickly find short and personalized videos according to their needs. The use of # related to the needs of each user simplifies searches and connects brands or content creators with users. In fact, through #TikTokMarketingExperts more and more people understand how the platform works and how to become TikTok Experts

An interesting fact is that 74% of GenZ users of video/social platforms perceive TikTok creators as trustworthy and therefore turn to them when they need certain information.*

However, experience makes perfection, they say, right? That is why one of the platform’s strategies has been to launch TikTok Partners, a space to connect agencies and platform specialists with brands, artists, influencers who are looking for a TikTok Strategist to advise them and help them gain greater reach, positioning and engagement with their audience.

During the last 2 years at CROING, TikTok agency, we’ve created, tested and optimized campaigns on the platform that allowed us to experience the great impact of the platform especially on millennials and GenZ. In fact, 40% of TikTok millennials users say the platform helps them discover new things and has impacted their purchasing decision.*

So if you’re not on TikTok yet, what are you waiting for?

*Source: https://www.tiktok.com/business/en-US/insights

#Innovation #Marketing #SocialMedia