Why TikTok pushes bundle of innovation in your strategy?


TikTok’s global boom and the platform continues to gain more and more prominence among users and brands. At CROING, as a creative and digital agency, we have created and tested the reach and engagement of the videos and concluded that including TikTok in marketing and communication strategies is currently synonymous with profit.

For those who don’t know it well yet, and in a nutshell, this *easy-to-use* app allows people of all ages to produce short and creative videos using songs, dialogues, images and all kinds of Augmented Reality filters. TikTok in turn employs artificial intelligence to analyze each user’s preferences to create a fully personalized feed for each person.

The challenges and AR filters within the platform have allowed big brands like Gucci or influencers like Leonie Hanne to continue to differentiate themselves in the market thanks to the content based algorithm. So much is the attractiveness and importance of content for users and the algorithm that the platform itself has launched a guide to create content based on trends. This becomes an opportunity for anyone, companies and brands.

Why include it in your brand strategies?

As we pointed out above, the ease of use and the organic possibilities of creating content capable of going viral is what attracts the most attention to the platform. But other major factors should also be taken into account.

The app has become the most popular platform in recent times among **GenZ** and **Millenials**, current online and offline shoppers, so having TikTok among your communication channels could allow you a greater approach between your services and your audience.

Other platform data to analyze and take into account when planning:


  • TikTok has 800 million monthly active users worldwide.
  • Spanish-speaking users spend an average of 43 minutes a day on the application and connect around 7 times a day.
  • 90% of TikTok users access the app on a daily basis.
  • 66% of digital marketers plan to increase their investment in TikTok.
  • While the arena for influencer marketing remains Instagram, 45% of brand managers prefer to run influencer marketing campaigns on TikTok.

Why You Should Be Advertising on TikTok

Due to its overwhelming popularity and recent application TikTok presents an specially profitable way to invest on ads, advertising on it can be extremely beneficial.

Unlike other social media platforms, TikTok appears to attract an active and engaged audience, which other social media platforms struggle to replicate. If your users are engaged, they are far more likely to respond well to advertisements, especially to those that are un-intrusive.

TikTok has dominated the social media world on a global scale. At present, there are over 1 billion users on TikTok, and is available in 150 countries and 75 different languages.
So, with these numbers, it should go without saying that if you’re looking to expand globally, then TikTok could be an ideal choice.

TikTok is positioning itself as an increasingly strategic platform for brands looking to innovate through creativity and the tools offered by the digital world. At CROING, as consumers of the platform and marketing professionals, we insist on including it as a communication channel to explore creative content and trends that help boost your brand, maximize your sales and generate greater engagement.